AI Playbook for Restaurant Owners
This AI playbook covers restaurant tools for voice ordering, staffing, compliance, menu pricing, inventory, marketing, ChatGPT prompts, and SEO.
May 15, 2026
This AI playbook covers restaurant tools for voice ordering, staffing, compliance, menu pricing, inventory, marketing, ChatGPT prompts, and SEO.
May 15, 2026
Opening a coffee shop in 2026 requires careful cost planning across rent, equipment, labor, technology, menu strategy, marketing, and sustainability.
May 15, 2026
Hardee’s giant Boddie-Noell inks 31-unit Scooter’s Coffee deal for NC and VA, leveraging drive-thru growth and local roots with rollout over 12–18 months.
May 15, 2026
Wingstop turns match weeks into a multi-sensory festival, aligning bold pop-ups with World Cup energy to build brand affinity and measurable momentum.
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Learn how to develop a memorable restaurant brand identity that stands out in a crowded market, attracts loyal customers, and drives repeat business with actionable strategies and affordable tools.
May 15, 2026
The parent company behind Dunkin', Buffalo Wild Wings, and Arby's has filed for an IPO a move that could reshape how Wall Street views the restaurant sector.
May 15, 2026
Papa Johns has teamed up with Alphabet's Wing for drone delivery of its new sandwich lineup in parts of Charlotte marking the first partnership of its kind between Wing and a national QSR brand.
May 15, 2026
Dirty soda chain Swig is expanding into Colorado through a 10-unit franchise deal, riding a consumer beverage trend that's catching the attention of major QSR players nationwide.
May 15, 2026
A warm, expert-led look at McDonald’s Q1 results, menu makeover, and the refranchise question shaping its growth.
May 14, 2026
A reflective look at Habit Ranch, its immersive desert activation, and what it signals for brand loyalty and mindful, experiential dining.
May 14, 2026
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Explore the recent lawsuit against Krispy Kreme for alleged non-disclosure regarding its McDonald's partnership and the financial implications.
Photo by Ben Dutton
Photo by Ben Dutton
The recent lawsuit against Krispy Kreme centers around the claim that the company failed to disclose crucial information regarding its partnership with McDonald's. This lack of transparency led to a significant drop in share prices, causing losses and damages to investors. Following the release of its fourth-quarter earnings statements, investors were led to believe that the partnership was progressing positively. However, the subsequent revelation of a 15% decline in revenue and a substantial increase in net losses painted a starkly different picture.
Photo by Ben Dutton
In response to the financial turbulence and uncertainties surrounding the McDonald's deployment schedule, Krispy Kreme decided to halt its full-year outlook update. Despite the setback, the company remains committed to leveraging the partnership with McDonald's for future growth opportunities. While no additional rollouts are expected in the second quarter, the collaboration between the two chains continues to focus on ensuring the availability of fresh doughnuts.
During a recent earnings call, Krispy Kreme CEO Josh Charlesworth emphasized the company's belief in the long-term profitability potential of expanding nationwide, including through its alliance with McDonald's. Charlesworth highlighted the need for strategic adjustments, such as enhancing the visibility and profitability of existing restaurants, before progressing further with the partnership. The rephasing of McDonald's launch aims to optimize spending and adapt to evolving market conditions throughout the year.
While navigating the aftermath of the financial challenges and adjusting operational strategies, Krispy Kreme refrained from commenting on the pending litigation. The company's focus remains on realigning its business approach and capitalizing on growth opportunities, including the McDonald's partnership. As the lawsuit unfolds, the doughnut chain faces the task of rebuilding investor trust and ensuring transparency in its business dealings to sustain long-term success.