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Verizon Salesman to Running 8 Broken Yolk Cafes: How Did He Do It?

Verizon Salesman to Running 8 Broken Yolk Cafes: How Did He Do It?

​“We interviewed 267 people to find 45.” Billy went from top Verizon Wireless sales rep to VP of Operations for 8 Broken Yolk Cafe locations, and he runs them like family. In this episode of CHOMP, host Alina Sunoo goes behind the scenes at Broken Yolk Cafe in Santee, California, one of the busiest of the brand’s 42 locations, to see how a team serves hundreds of breakfast plates in a few hours. Billy Matolla, VP of Operations for the restaurant group that owns eight Broken Yolk Cafe locations, shares how he hires restaurant staff for personality, tracks restaurant labor and food cost by the hour, and keeps the kitchen ready for the weekend rush. Plus: how a new dish goes from the test kitchen to a limited-time offer to the permanent menu. ⏱️ CHAPTERS 0:00 Why guests come for the experience 0:30 Welcome to Broken Yolk Cafe in Santee 1:31 From Verizon sales rep to VP of Operations 2:51 Treat every guest like family 3:52 Inside the kitchen 5:23 42 locations, 8 run by Billy’s team 6:22 Hiring for personality, and never prejudging guests 8:16 When the breakfast rush hits 9:03 Making Tiki Toast and the Golden State Benedict 10:24 How prep makes the rush work 12:09 Every sauce made in-house 13:53 iPads, corporate support and new drinks 16:00 From test kitchen to LTO to menu 17:20 267 interviews to hire 45 18:51 Picking up trash and the host “on the front line” 19:25 Tracking labor and food cost by the hour 20:40 Busy seasons and slow seasons 21:44 Taste test: Golden State Benedict 24:00 The final dish 💬 What’s your go-to breakfast order? Featuring: @official_brokenyolkcafe Official Broken Yolk Cafe YouTube channel: https://www.youtube.com/channel/UCZpSQ2xbyJaJuwxbh7lQdlg Follow Broken Yolk Cafe: Instagram: https://www.instagram.com/brokenyolkcafe/ Facebook: https://www.facebook.com/BrokenYolkCafe/ LinkedIn: https://www.linkedin.com/company/broken-yolk-cafe Website: https://www.thebrokenyolkcafe.com/ Free restaurant tools, including the Labor Cost Calculator: https://restaurantassociation.com/resources/tools/labor-cost-calculator/ Join free: https://restaurantassociation.com Restaurant Association is an independent global organization representing restaurant owners. It is not affiliated with, sponsored by, or endorsed by any other national, state, provincial, or local restaurant association. #BrokenYolkCafe #RestaurantBusiness #CHOMP #Breakfast #RestaurantAssociation

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