How Much Does It Cost to Open a Coffee Shop in 2026?
Opening a coffee shop in 2026 requires careful cost planning across rent, equipment, labor, technology, menu strategy, marketing, and sustainability.
May 15, 2026
Opening a coffee shop in 2026 requires careful cost planning across rent, equipment, labor, technology, menu strategy, marketing, and sustainability.
May 15, 2026
This AI playbook covers restaurant tools for voice ordering, staffing, compliance, menu pricing, inventory, marketing, ChatGPT prompts, and SEO.
May 15, 2026
Hardee’s giant Boddie-Noell inks 31-unit Scooter’s Coffee deal for NC and VA, leveraging drive-thru growth and local roots with rollout over 12–18 months.
May 15, 2026
Wingstop turns match weeks into a multi-sensory festival, aligning bold pop-ups with World Cup energy to build brand affinity and measurable momentum.
May 15, 2026
The parent company behind Dunkin', Buffalo Wild Wings, and Arby's has filed for an IPO a move that could reshape how Wall Street views the restaurant sector.
May 15, 2026
Learn how to develop a memorable restaurant brand identity that stands out in a crowded market, attracts loyal customers, and drives repeat business with actionable strategies and affordable tools.
May 15, 2026
Dirty soda chain Swig is expanding into Colorado through a 10-unit franchise deal, riding a consumer beverage trend that's catching the attention of major QSR players nationwide.
May 15, 2026
Papa Johns has teamed up with Alphabet's Wing for drone delivery of its new sandwich lineup in parts of Charlotte marking the first partnership of its kind between Wing and a national QSR brand.
May 15, 2026
A warm, expert-led look at McDonald’s Q1 results, menu makeover, and the refranchise question shaping its growth.
May 14, 2026
A reflective look at Habit Ranch, its immersive desert activation, and what it signals for brand loyalty and mindful, experiential dining.
May 14, 2026
Unlock Exclusive Access To Webinars, Events, And The Latest News For Free!
The buzz around McDonald’s announcement of the return of the Snack Wrap in 2025. Explore the demand, competition, and market impact of this beloved menu item.

McDonald’s USA president Joe Erlinger’s announcement on Good Morning America regarding the return of the beloved Snack Wrap has sparked tremendous excitement among fans. The Snack Wrap, last seen on menus in 2016, has maintained a devoted following over the years, evident from numerous petitions and social media campaigns urging for its revival. With over 50,000 signatures on Change.org petitions, it's clear that the Snack Wrap holds a special place in the hearts of many consumers.
The reentry of the Snack Wrap to McDonald’s menu in 2025 not only fulfills consumer demand but also impacts the fast-food industry competition. Brands like KFC, Sonic, Burger King, and Wendy’s have introduced their versions of wraps in response to the popularity of this convenient and flavorful menu item. McDonald’s initial foray into wraps in 2006 set a trend that others followed, leading to a wrap competition in the quick-service restaurant category. The return of the Snack Wrap is expected to further intensify this competition and drive innovation in the sector.
The Snack Wrap’s significance goes beyond its culinary appeal; it has become a cultural icon synonymous with McDonald’s. Introduced in 2006 and featuring variations like chicken tenders with lettuce, cheese, and sauce, the Snack Wrap quickly captured the taste buds of consumers. Its absence from the menu since 2016 has only heightened the anticipation for its return. The loyal fan base and the nostalgia associated with the Snack Wrap speak to its enduring cultural relevance.

McDonald’s strategic decision to reintroduce the Snack Wrap aligns with its focus on core menu items that drive significant sales. With an emphasis on the core equities like McCrispy, McFlurry, Big Mac, and Chicken McNuggets, McDonald’s aims to boost its chicken sales to parallel its beef sales. By leveraging the popularity of the Snack Wrap and expanding into wraps and tenders, McDonald’s expects to capture a larger share of the chicken market by 2026. This move underscores the company’s commitment to innovation and meeting consumer preferences.