How Much Does It Cost to Open a Coffee Shop in 2026?
Opening a coffee shop in 2026 requires careful cost planning across rent, equipment, labor, technology, menu strategy, marketing, and sustainability.
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Opening a coffee shop in 2026 requires careful cost planning across rent, equipment, labor, technology, menu strategy, marketing, and sustainability.
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Wingstop turns match weeks into a multi-sensory festival, aligning bold pop-ups with World Cup energy to build brand affinity and measurable momentum.
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The parent company behind Dunkin', Buffalo Wild Wings, and Arby's has filed for an IPO a move that could reshape how Wall Street views the restaurant sector.
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Learn how to develop a memorable restaurant brand identity that stands out in a crowded market, attracts loyal customers, and drives repeat business with actionable strategies and affordable tools.
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Dirty soda chain Swig is expanding into Colorado through a 10-unit franchise deal, riding a consumer beverage trend that's catching the attention of major QSR players nationwide.
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Papa Johns has teamed up with Alphabet's Wing for drone delivery of its new sandwich lineup in parts of Charlotte marking the first partnership of its kind between Wing and a national QSR brand.
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A warm, expert-led look at McDonald’s Q1 results, menu makeover, and the refranchise question shaping its growth.
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A reflective look at Habit Ranch, its immersive desert activation, and what it signals for brand loyalty and mindful, experiential dining.
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Explore how successful restaurant chains like Twin Peaks utilize strategic leadership and sales enhancements for franchise development and growth.

Kim Boerema's extensive experience in growing chains and boosting sales brings valuable expertise to Twin Peaks. With a proven track record of scaling brands, his leadership skills are instrumental in driving growth for the restaurant chain. As the former president and COO of Parry’s Pizzeria & Taphouse and previous roles at esteemed establishments like Iron Hill Brewery and Restaurant, Boerema's strategic vision aligns well with Twin Peaks’ aggressive growth strategy. His background in franchising, corporate operations, and profitability enhancement makes him a key asset in leading Twin Peaks towards its next phase of expansion.
Twin Peaks' robust development pipeline of 100 units, with 75% to be built by franchisees, demonstrates a strong commitment to franchise development. The recent openings of new restaurants and strategic deals, like the conversion of a Smokey Bones restaurant and the signing of a five-unit deal for South Dakota and Montana, highlight the brand's expansion efforts. By involving franchisees in a significant portion of the development, Twin Peaks leverages their investment and operational expertise to scale the brand efficiently.

While Twin Peaks experienced a dip in comparable sales in the first quarter, subsequent improvements indicate a positive trajectory. The focus on leveraging events like the NCAA championship basketball tournament and adjusting to seasonal shifts, like Easter, demonstrates responsiveness to market dynamics. The introduction of a new bar menu with premium handcrafted cocktails and ongoing menu innovations further showcases Twin Peaks' dedication to enhancing sales performance. By diversifying menu offerings and optimizing best-selling items, the brand aims to increase revenue streams and customer engagement.

In addition to traditional strategies, Twin Peaks is pioneering menu innovations to attract customers and drive sales. The launch of new wing sauces, premium burger toppings, and flatbread variations adds diversity to the menu, appealing to a broader customer base. By continuously updating and enhancing their offerings, Twin Peaks stays competitive in the market and maintains customer interest. These menu innovations not only improve sales but also contribute to the overall dining experience, fostering loyalty and brand advocacy.