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Strategies for Successful Restaurant Development and Franchise Growth

Explore the operational strategies and growth plans implemented by Rego Restaurant Group to enhance franchise profitability and brand expansion.

Updated On Jul. 18, 2025 Published Jul. 18, 2025

Anastasia Ivers

Anastasia Ivers

a long table with yellow chairs and black table cloths

Photo by amin ramezani on Unsplash

https://images.unsplash.com/photo-1611636827215-3372f3d095ba?ixid=M3w2MjYzNjJ8MHwxfHNlYXJjaHw4fHxSZWdvJTIwUmVzdGF1cmFudCUyMEdyb3VwfGVufDB8MHx8fDE3NTI4NjQwMTd8MA&ixlib=rb-4.1.0

Photo by amin ramezani on Unsplash

Prioritizing Growth and Brand Connection

Neel Patel's focus on significant growth at Quiznos reflects a commitment to its iconic brand and deep customer connection. With efforts to revitalize the brand's presence in various markets, the company aims to leverage the love for Quiznos among customers and franchisees alike.

https://images.unsplash.com/photo-1588560107833-167198a53677?ixid=M3w2MjYzNjJ8MHwxfHNlYXJjaHwxfHxSZWdvJTIwUmVzdGF1cmFudCUyMEdyb3VwfGVufDB8MHx8fDE3NTI4NjQwMTd8MA&ixlib=rb-4.1.0

Photo by amin ramezani on Unsplash

Embracing Quality and Innovation

Drawing from his experience at Church's, Patel emphasizes the importance of delivering value beyond price. By maintaining a high quality of offerings, embracing innovation, and ensuring consistency, Quiznos aims to provide a unique and compelling experience for its patrons.

https://images.unsplash.com/photo-1654166727557-9b587fdd664b?ixid=M3w2MjYzNjJ8MHwxfHNlYXJjaHw1fHxSZWdvJTIwUmVzdGF1cmFudCUyMEdyb3VwfGVufDB8MHx8fDE3NTI4NjQwMTd8MA&ixlib=rb-4.1.0

Photo by amin ramezani on Unsplash

Smart Development Strategies

Neel Patel's approach to smart growth involves the introduction of the innovative Qube concept, which offers a cost-effective and attractive investment opportunity for franchisees. The strategic focus on drive-thru units optimized for digital orders aligns with evolving consumer preferences and market trends.

Crafting the Qube Concept

The meticulous development of the Qube reflects Rego's dedication to creating a durable and visually appealing modular structure. Through intentional design and quality construction, the Qube presents a scalable and long-lasting solution for expanding into diverse markets.

https://images.unsplash.com/photo-1611636827215-3372f3d095ba?ixid=M3w2MjYzNjJ8MHwxfHNlYXJjaHw4fHxSZWdvJTIwUmVzdGF1cmFudCUyMEdyb3VwfGVufDB8MHx8fDE3NTI4NjQwMTd8MA&ixlib=rb-4.1.0

Photo by amin ramezani on Unsplash

Expansion Opportunities and Market Flexibility

The adaptable nature of the Qube enables Rego to explore diverse market opportunities and operate efficiently in smaller locations. This flexibility empowers franchisees to leverage the drive-thru model and potentially enhance their revenue streams through optimized operational setups.

https://images.unsplash.com/photo-1588560107833-167198a53677?ixid=M3w2MjYzNjJ8MHwxfHNlYXJjaHwxfHxSZWdvJTIwUmVzdGF1cmFudCUyMEdyb3VwfGVufDB8MHx8fDE3NTI4NjQwMTd8MA&ixlib=rb-4.1.0

Photo by amin ramezani on Unsplash

Unleashing Taco Del Mar's Growth Potential

With a regional footprint and a unique offering in coastal Mexican cuisine, Taco Del Mar presents exciting growth prospects. Neel Patel envisions expanding the brand's presence beyond the Pacific Northwest by introducing its fun and distinctive culinary experience to new markets.

https://images.unsplash.com/photo-1617209352671-812546700e00?ixid=M3w2MjYzNjJ8MHwxfHNlYXJjaHwyfHxSZWdvJTIwUmVzdGF1cmFudCUyMEdyb3VwfGVufDB8MHx8fDE3NTI4NjQwMTd8MA&ixlib=rb-4.1.0

Photo by amin ramezani on Unsplash

Fostering Strong Franchise Relationships

Neel Patel's hands-on engagement with franchisees underscores a commitment to understanding their challenges and fostering collaborative partnerships. By prioritizing franchisee profitability and operational excellence, Rego aims to create a supportive ecosystem for sustainable growth.

Driving Future Success: Vision for the Brands

Looking ahead, Rego's strategic focus includes reconnecting with guests, enhancing brand value, and driving menu innovation to sustain customer interest. By prioritizing franchisee profitability, operational excellence, and continuous support, the company aims to position Quiznos and Taco Del Mar as thriving brands in the next five years.