AI Playbook for Restaurant Owners
This AI playbook covers restaurant tools for voice ordering, staffing, compliance, menu pricing, inventory, marketing, ChatGPT prompts, and SEO.
May 15, 2026
This AI playbook covers restaurant tools for voice ordering, staffing, compliance, menu pricing, inventory, marketing, ChatGPT prompts, and SEO.
May 15, 2026
Opening a coffee shop in 2026 requires careful cost planning across rent, equipment, labor, technology, menu strategy, marketing, and sustainability.
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Hardee’s giant Boddie-Noell inks 31-unit Scooter’s Coffee deal for NC and VA, leveraging drive-thru growth and local roots with rollout over 12–18 months.
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Wingstop turns match weeks into a multi-sensory festival, aligning bold pop-ups with World Cup energy to build brand affinity and measurable momentum.
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Learn how to develop a memorable restaurant brand identity that stands out in a crowded market, attracts loyal customers, and drives repeat business with actionable strategies and affordable tools.
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The parent company behind Dunkin', Buffalo Wild Wings, and Arby's has filed for an IPO a move that could reshape how Wall Street views the restaurant sector.
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Papa Johns has teamed up with Alphabet's Wing for drone delivery of its new sandwich lineup in parts of Charlotte marking the first partnership of its kind between Wing and a national QSR brand.
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Dirty soda chain Swig is expanding into Colorado through a 10-unit franchise deal, riding a consumer beverage trend that's catching the attention of major QSR players nationwide.
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A warm, expert-led look at McDonald’s Q1 results, menu makeover, and the refranchise question shaping its growth.
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A reflective look at Habit Ranch, its immersive desert activation, and what it signals for brand loyalty and mindful, experiential dining.
May 14, 2026
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Discover how Red Lobster's Happy Hour and menu revamp are driving success in the restaurant industry. Learn about the enticing drink specials, appetizers, and the company's rebuilding efforts under new management.

Red Lobster's introduction of a Happy Hour menu on weekdays from 3 to 6 p.m. has become a significant draw for customers looking to unwind and enjoy great deals. The enticing offerings of $5 drink specials and $2 off select starters have created a buzz among seafood enthusiasts and casual diners alike.
The Happy Hour menu at Red Lobster features a range of attractive drink specials, including the classic margarita, Top-Shelf Long Island Iced Tea, and Tito’s Twisted Strawberry Lemonade, each priced at just $5. This strategic pricing strategy aims to attract customers looking for affordable yet quality beverages. Moreover, customers can savor $2 off select starters such as the indulgent Lobster Flatbread, flavorful Seafood-stuffed Mushrooms, and the crowd-favorite Crab Queso.

In addition to the Happy Hour launch, Red Lobster has revamped its menu, introducing seven new items and bringing back beloved dishes like hushpuppies and popcorn shrimp. This menu revitalization in early November expanded the restaurant's offerings to include more pasta, soup, sides, and seafood entrées, catering to a diverse array of preferences among diners.
One of the highlights of the new menu offerings is the 'Create Your Own Ultimate Feast' option, which allows customers to customize their dining experience. For approximately $41.99, patrons can select two premium picks like Maine lobster tail or snow crab legs, pair them with two shrimp dishes such as garlic shrimp scampi or shrimp linguine Alfredo, and choose two sides, creating a personalized feast.

The implementation of the Happy Hour promotion and menu revamp are integral parts of Red Lobster's rebuilding strategy under new management. Led by CEO Damola Adamolekun and RL Investor Holdings, the company is focusing on revitalizing the brand post-bankruptcy. The appointment of key executives like Nichole Robillard as chief marketing officer and Bob Baker as chief financial officer reflects a concerted effort to drive the chain's turnaround.
Red Lobster's innovative menu development strategies, including the Happy Hour promotion and diversified offerings, position the chain for success in a competitive restaurant landscape. By listening to customer preferences, introducing attractive deals, and executing a comprehensive menu revamp, Red Lobster is showcasing its commitment to enhancing the dining experience and remaining a prominent player in the industry.