AI Playbook for Restaurant Owners
This AI playbook covers restaurant tools for voice ordering, staffing, compliance, menu pricing, inventory, marketing, ChatGPT prompts, and SEO.
May 15, 2026
This AI playbook covers restaurant tools for voice ordering, staffing, compliance, menu pricing, inventory, marketing, ChatGPT prompts, and SEO.
May 15, 2026
Opening a coffee shop in 2026 requires careful cost planning across rent, equipment, labor, technology, menu strategy, marketing, and sustainability.
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Hardee’s giant Boddie-Noell inks 31-unit Scooter’s Coffee deal for NC and VA, leveraging drive-thru growth and local roots with rollout over 12–18 months.
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Wingstop turns match weeks into a multi-sensory festival, aligning bold pop-ups with World Cup energy to build brand affinity and measurable momentum.
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Learn how to develop a memorable restaurant brand identity that stands out in a crowded market, attracts loyal customers, and drives repeat business with actionable strategies and affordable tools.
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The parent company behind Dunkin', Buffalo Wild Wings, and Arby's has filed for an IPO a move that could reshape how Wall Street views the restaurant sector.
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Papa Johns has teamed up with Alphabet's Wing for drone delivery of its new sandwich lineup in parts of Charlotte marking the first partnership of its kind between Wing and a national QSR brand.
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Dirty soda chain Swig is expanding into Colorado through a 10-unit franchise deal, riding a consumer beverage trend that's catching the attention of major QSR players nationwide.
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A warm, expert-led look at McDonald’s Q1 results, menu makeover, and the refranchise question shaping its growth.
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A reflective look at Habit Ranch, its immersive desert activation, and what it signals for brand loyalty and mindful, experiential dining.
May 14, 2026
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Discover how P.F. Chang’s is revolutionizing its menu with new options to cater to a diverse consumer base, including adding fried chicken and lettuce wraps.

P.F. Chang’s, a renowned culinary brand with an extensive network of over 300 units, is embarking on a journey of menu expansion to cater to a wider range of customers. By targeting unconventional locations such as domestic and international airports, the chain is strategically tapping into new consumer segments beyond its traditional dine-in outlets. This diversification of locations allows P.F. Chang’s to reach travelers and diners seeking quality meals on the go.

In response to evolving consumer preferences, P.F. Chang’s introduced a significant menu uplift by adding fried chicken to its repertoire for the first time. The inclusion of both bone-in and boneless Korean Fried Chicken and Taiwanese Popcorn Chicken showcases the brand’s commitment to offering diverse and enticing options that resonate with a contemporary audience. This strategic move aligns with the chain's goal of staying relevant and appealing to a broader demographic.

To create buzz around its new menu items, P.F. Chang’s rolled out a promotional campaign centered around lettuce wraps. Customers were enticed with a special offer of a complimentary order of Chicken or Veggie Lettuce wraps with the purchase of an entree for a limited period. This clever marketing tactic not only encouraged trial of the new offerings but also fostered customer loyalty by providing added value to their dining experience.

P.F. Chang’s airport locations have been pivotal in the brand's growth, witnessing a remarkable 150% increase between 2022 and 2024. These airport outlets are designed to cater to travelers with convenient breakfast and grab-and-go options, offering a taste of P.F. Chang’s signature dishes in a fast-paced environment. By expanding into airport settings globally, P.F. Chang’s is enhancing its visibility and accessibility to a diverse international audience.
The recent change in top leadership at P.F. Chang’s, coupled with the appointment of a new chief marketing officer, Sonika Patel, reflects the brand’s commitment to strategic growth and innovation. Patel’s background in leading marketing initiatives at industry giants like Ticketmaster and PepsiCo positions her as a valuable asset in driving P.F. Chang’s menu expansion strategies forward. With a focus on consumer engagement and culinary excellence, the brand is poised for continued success in the competitive restaurant landscape.