How Much Does It Cost to Open a Coffee Shop in 2026?
Opening a coffee shop in 2026 requires careful cost planning across rent, equipment, labor, technology, menu strategy, marketing, and sustainability.
May 15, 2026
Opening a coffee shop in 2026 requires careful cost planning across rent, equipment, labor, technology, menu strategy, marketing, and sustainability.
May 15, 2026
This AI playbook covers restaurant tools for voice ordering, staffing, compliance, menu pricing, inventory, marketing, ChatGPT prompts, and SEO.
May 15, 2026
Hardee’s giant Boddie-Noell inks 31-unit Scooter’s Coffee deal for NC and VA, leveraging drive-thru growth and local roots with rollout over 12–18 months.
May 15, 2026
Wingstop turns match weeks into a multi-sensory festival, aligning bold pop-ups with World Cup energy to build brand affinity and measurable momentum.
May 15, 2026
The parent company behind Dunkin', Buffalo Wild Wings, and Arby's has filed for an IPO a move that could reshape how Wall Street views the restaurant sector.
May 15, 2026
Learn how to develop a memorable restaurant brand identity that stands out in a crowded market, attracts loyal customers, and drives repeat business with actionable strategies and affordable tools.
May 15, 2026
Dirty soda chain Swig is expanding into Colorado through a 10-unit franchise deal, riding a consumer beverage trend that's catching the attention of major QSR players nationwide.
May 15, 2026
Papa Johns has teamed up with Alphabet's Wing for drone delivery of its new sandwich lineup in parts of Charlotte marking the first partnership of its kind between Wing and a national QSR brand.
May 15, 2026
A warm, expert-led look at McDonald’s Q1 results, menu makeover, and the refranchise question shaping its growth.
May 14, 2026
A reflective look at Habit Ranch, its immersive desert activation, and what it signals for brand loyalty and mindful, experiential dining.
May 14, 2026
Unlock Exclusive Access To Webinars, Events, And The Latest News For Free!
How Chipotle's NIL deal with USC women's basketball is transforming athlete nutrition through the Real Food for Real Athletes platform.

Chipotle's groundbreaking Name, Image, Likeness (NIL) deal with University of Southern California women’s basketball marks a significant milestone in enhancing athlete nutrition and promoting healthy eating among student-athletes. By partnering with USC, Chipotle is not only supporting the team's performance but also leveraging the players' influence to promote its brand and values.

The collaboration between Chipotle and USC women's basketball is aligned with Chipotle's Real Food for Real Athletes platform, which emphasizes providing athletes at all levels with proper nutrition through real and fresh ingredients. This initiative, launched in 2019, aims to empower athletes to excel by fueling their bodies with quality food choices.
Chipotle's partnership with USC women's basketball goes beyond offering free meals and marketing support. It plays a vital role in enhancing athlete performance by providing convenient, nutritious meal options that aid in post-workout recovery. Moreover, by serving as a hub for team gatherings, Chipotle fosters a sense of camaraderie and teamwork among the players.
In addition to collaborating with USC, Chipotle has extended its athlete partnerships to U.S. men’s and women’s soccer teams, Olympic athletes, and student-athletes at Ohio State University. These alliances underline Chipotle's commitment to promoting athlete nutrition and fostering community engagement through shared values and experiences.
Chipotle's plan to feature USC women's basketball players' go-to orders as digital menu items on its app and website showcases the brand's culinary innovation and customization options. By highlighting athletes' favorite combinations, Chipotle not only enhances its menu offerings but also creates a unique connection between fans and their favorite players.
Through its partnership with USC women's basketball, Chipotle reinforces its brand visibility and loyalty among sports enthusiasts and fans. By associating its name with successful athletic programs like USC, Chipotle strengthens its market presence and resonates with consumers who value health-conscious choices and community engagement.