AI Playbook for Restaurant Owners
This AI playbook covers restaurant tools for voice ordering, staffing, compliance, menu pricing, inventory, marketing, ChatGPT prompts, and SEO.
May 15, 2026
This AI playbook covers restaurant tools for voice ordering, staffing, compliance, menu pricing, inventory, marketing, ChatGPT prompts, and SEO.
May 15, 2026
Opening a coffee shop in 2026 requires careful cost planning across rent, equipment, labor, technology, menu strategy, marketing, and sustainability.
May 15, 2026
Hardee’s giant Boddie-Noell inks 31-unit Scooter’s Coffee deal for NC and VA, leveraging drive-thru growth and local roots with rollout over 12–18 months.
May 15, 2026
Wingstop turns match weeks into a multi-sensory festival, aligning bold pop-ups with World Cup energy to build brand affinity and measurable momentum.
May 15, 2026
Learn how to develop a memorable restaurant brand identity that stands out in a crowded market, attracts loyal customers, and drives repeat business with actionable strategies and affordable tools.
May 15, 2026
The parent company behind Dunkin', Buffalo Wild Wings, and Arby's has filed for an IPO a move that could reshape how Wall Street views the restaurant sector.
May 15, 2026
Papa Johns has teamed up with Alphabet's Wing for drone delivery of its new sandwich lineup in parts of Charlotte marking the first partnership of its kind between Wing and a national QSR brand.
May 15, 2026
Dirty soda chain Swig is expanding into Colorado through a 10-unit franchise deal, riding a consumer beverage trend that's catching the attention of major QSR players nationwide.
May 15, 2026
A warm, expert-led look at McDonald’s Q1 results, menu makeover, and the refranchise question shaping its growth.
May 14, 2026
A reflective look at Habit Ranch, its immersive desert activation, and what it signals for brand loyalty and mindful, experiential dining.
May 14, 2026
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Explore how Chili's operational improvements have led to increased sales and efficiency in the restaurant industry. Learn about the impact of the new kitchen display system and TurboChef ovens.
Photo by Tanushree Rao
Chili's recent success in attracting customers and boosting sales can be attributed to a combination of operational enhancements and strategic advertising campaigns. The chain's focus on providing value to its customers has played a significant role in driving traffic, despite challenging economic conditions.
Brinker, the parent company of Chili's, has strategically leveraged advertising to highlight Chili's industry-leading value proposition and encourage customer trial. By comparing Quick Service Restaurant (QSR) menu prices to its own value deals like the 3 For Me meal deal, Chili's has effectively showcased its affordability and quality offerings.
Photo by Tanushree Rao
In a bold move, Chili's introduced a video game to engage customers and reinforce its messaging around value. Additionally, the chain creatively spoofed payday lender aesthetics in a recent campaign, emphasizing the cost-effectiveness of dining at Chili's. These innovative marketing strategies have resonated well with consumers, contributing to increased foot traffic and sales.
The implementation of a new kitchen display system at Chili's has revolutionized its operations by streamlining processes and improving efficiency. By eliminating the need for extensive reference materials in the kitchen, the system has made it easier for staff to find recipes quickly, resulting in faster ticket times.
Chili's decision to replace its traditional conveyor belt ovens with TurboChef double batch ovens has had a transformative impact on its kitchen operations. These state-of-the-art ovens cook food faster and more evenly, leading to improved quality and consistency in dishes served to customers. Moreover, TurboChef ovens are more space-efficient, easier to clean, and offer enhanced reliability compared to their predecessors.