AI Playbook for Restaurant Owners
This AI playbook covers restaurant tools for voice ordering, staffing, compliance, menu pricing, inventory, marketing, ChatGPT prompts, and SEO.
May 15, 2026
This AI playbook covers restaurant tools for voice ordering, staffing, compliance, menu pricing, inventory, marketing, ChatGPT prompts, and SEO.
May 15, 2026
Opening a coffee shop in 2026 requires careful cost planning across rent, equipment, labor, technology, menu strategy, marketing, and sustainability.
May 15, 2026
Hardee’s giant Boddie-Noell inks 31-unit Scooter’s Coffee deal for NC and VA, leveraging drive-thru growth and local roots with rollout over 12–18 months.
May 15, 2026
Wingstop turns match weeks into a multi-sensory festival, aligning bold pop-ups with World Cup energy to build brand affinity and measurable momentum.
May 15, 2026
Learn how to develop a memorable restaurant brand identity that stands out in a crowded market, attracts loyal customers, and drives repeat business with actionable strategies and affordable tools.
May 15, 2026
The parent company behind Dunkin', Buffalo Wild Wings, and Arby's has filed for an IPO a move that could reshape how Wall Street views the restaurant sector.
May 15, 2026
Papa Johns has teamed up with Alphabet's Wing for drone delivery of its new sandwich lineup in parts of Charlotte marking the first partnership of its kind between Wing and a national QSR brand.
May 15, 2026
Dirty soda chain Swig is expanding into Colorado through a 10-unit franchise deal, riding a consumer beverage trend that's catching the attention of major QSR players nationwide.
May 15, 2026
A warm, expert-led look at McDonald’s Q1 results, menu makeover, and the refranchise question shaping its growth.
May 14, 2026
A reflective look at Habit Ranch, its immersive desert activation, and what it signals for brand loyalty and mindful, experiential dining.
May 14, 2026
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Explore Zaxby's recent expansion in the West and menu diversification, driving brand awareness and growth.

Zaxby's recent expansion into the West marks a significant strategic move for the brand, known for its strong presence east of the Mississippi and south of the Ohio rivers. The opening of the first unit in Nevada earlier this year signals a deliberate effort to establish a foothold in new territories.

By signing multi-unit development agreements in areas like Maryland's Eastern Shore, New Jersey, and Pennsylvania, Zaxby's is not just expanding physically but also driving brand awareness. These strategic deals create opportunities for further growth and introduce the brand to new markets.

In addition to geographical expansion, Zaxby's has been focusing on diversifying its menu beyond its core chicken finger offering. The elevation of several Limited Time Offerings (LTOs) to permanent menu status, such as salads, egg rolls, desserts, and a late-night appetizer, demonstrates the brand's commitment to catering to evolving consumer tastes.
With a total unit count of 969 and strong unit economics supporting its growth, Zaxby's is well-positioned for further expansion. The average unit volume of around $2.78 million for franchised stores, as per the Franchise Disclosure Document, showcases the brand's financial viability and potential for sustained growth.