The Delicious Story of Rainbow Cone: From Chicago Icon to Nationwide Sensation
Discover the enticing journey of Rainbow Cone, a Chicago ice cream institution now spreading its colorful delights nationwide through strategic franchising with Buona Beef.
Photo by Jenny Smith on Unsplash
The Origin Story of Rainbow Cone
Founded in 1926 by Joseph Sapp, affectionately known as "Grandpa Joe," Rainbow Cone revolutionized the traditional ice cream cone by introducing a tower of five distinct flavors stacked in colorful layers. The cone starts with a chocolate base, followed by layers of strawberry, Palmer House (a Chicago specialty), pistachio, and orange sherbert.
Photo by Jenny Smith on Unsplash
Buona Beef Partnership Propels Growth
In 2018, Rainbow Cone joined forces with Buona Beef, a renowned family-owned foodservice establishment. This partnership not only preserved Rainbow Cone's legacy but also opened doors for rapid expansion through franchising. The acquisition by Buona Beef marked a pivotal moment for Rainbow Cone's future growth strategy.
Photo by Jenny Smith on Unsplash
Franchising Success and Nationwide Expansion
Since introducing franchising in 2022, Rainbow Cone has seen remarkable success, with over 21 locations already established. The brand's unique concept and low operating costs have attracted both customers and franchisees, leading to a swift expansion beyond Chicago. The recent multi-unit deal in Dallas-Fort Worth and plans for further Midwest expansion signal Rainbow Cone's bold vision for nationwide prominence.
Smart Growth Strategy and Brand Preservation
While focused on expansion, Rainbow Cone remains committed to smart growth practices. With 30 units in development and careful market selection, the brand aims to maintain its core values and customer experience. By partnering with franchisees who share a passion for service and upholding Rainbow Cone's mission, the brand ensures consistent quality across all locations.