AI Playbook for Restaurant Owners
This AI playbook covers restaurant tools for voice ordering, staffing, compliance, menu pricing, inventory, marketing, ChatGPT prompts, and SEO.
May 15, 2026
This AI playbook covers restaurant tools for voice ordering, staffing, compliance, menu pricing, inventory, marketing, ChatGPT prompts, and SEO.
May 15, 2026
Opening a coffee shop in 2026 requires careful cost planning across rent, equipment, labor, technology, menu strategy, marketing, and sustainability.
May 15, 2026
Hardee’s giant Boddie-Noell inks 31-unit Scooter’s Coffee deal for NC and VA, leveraging drive-thru growth and local roots with rollout over 12–18 months.
May 15, 2026
Wingstop turns match weeks into a multi-sensory festival, aligning bold pop-ups with World Cup energy to build brand affinity and measurable momentum.
May 15, 2026
Learn how to develop a memorable restaurant brand identity that stands out in a crowded market, attracts loyal customers, and drives repeat business with actionable strategies and affordable tools.
May 15, 2026
The parent company behind Dunkin', Buffalo Wild Wings, and Arby's has filed for an IPO a move that could reshape how Wall Street views the restaurant sector.
May 15, 2026
Papa Johns has teamed up with Alphabet's Wing for drone delivery of its new sandwich lineup in parts of Charlotte marking the first partnership of its kind between Wing and a national QSR brand.
May 15, 2026
Dirty soda chain Swig is expanding into Colorado through a 10-unit franchise deal, riding a consumer beverage trend that's catching the attention of major QSR players nationwide.
May 15, 2026
A warm, expert-led look at McDonald’s Q1 results, menu makeover, and the refranchise question shaping its growth.
May 14, 2026
A reflective look at Habit Ranch, its immersive desert activation, and what it signals for brand loyalty and mindful, experiential dining.
May 14, 2026
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Explore how Perkins is reshaping its menu to create a fresh dining experience, balancing tradition and innovation.
Photo by Jocke Wulcan
Perkins, under the leadership of Toni Ronayne, is embarking on a transformative journey in its menu development approach. The brand, known for its rich legacy and commitment to quality service, is revamping its offerings to cater to the evolving needs of today's diners.
The new menu strategy at Perkins focuses on striking a balance between honoring the company's longstanding traditions and incorporating contemporary trends. By leveraging consumer feedback and market research, Perkins aims to create a dining experience that pays homage to its heritage while offering a fresh and modern appeal.
Photo by Jocke Wulcan
Perkins is not just updating its menu; it is reimagining its store designs and concepts to align with the evolving dining landscape. By introducing smaller restaurant formats and emphasizing its bakery identity, Perkins is set to offer a distinctive and immersive dining environment for customers.
Photo by Jocke Wulcan
The launch of Perkins Express, a fast-casual concept, demonstrates the brand's adaptability and expansion strategy. With a focus on convenience without compromising on quality, Perkins Express aims to tap into new markets and cater to a diverse range of customers, including those in non-traditional dining settings like airports and universities.
Perkins' franchisees are pivotal in driving the brand's growth and success. The introduction of smaller store footprints has provided franchisees with the opportunity to expand into previously untapped markets, fueling excitement and growth prospects within the Perkins network.
The recent menu overhaul at Perkins, exemplified by the Decked Out Double platform, showcases the brand's commitment to culinary innovation. By revising existing favorites and introducing new, enticing options, Perkins is positioning itself as a leader in the family dining category.
Photo by Jocke Wulcan
Looking ahead, Perkins is focused on continuous menu enhancements and customer-centric initiatives. With upcoming revisions and a vision to elevate both its brand and the family dining experience as a whole, Perkins is set to shape the future of casual dining in innovative ways.