AI Playbook for Restaurant Owners
This AI playbook covers restaurant tools for voice ordering, staffing, compliance, menu pricing, inventory, marketing, ChatGPT prompts, and SEO.
May 15, 2026
This AI playbook covers restaurant tools for voice ordering, staffing, compliance, menu pricing, inventory, marketing, ChatGPT prompts, and SEO.
May 15, 2026
Opening a coffee shop in 2026 requires careful cost planning across rent, equipment, labor, technology, menu strategy, marketing, and sustainability.
May 15, 2026
Hardee’s giant Boddie-Noell inks 31-unit Scooter’s Coffee deal for NC and VA, leveraging drive-thru growth and local roots with rollout over 12–18 months.
May 15, 2026
Wingstop turns match weeks into a multi-sensory festival, aligning bold pop-ups with World Cup energy to build brand affinity and measurable momentum.
May 15, 2026
Learn how to develop a memorable restaurant brand identity that stands out in a crowded market, attracts loyal customers, and drives repeat business with actionable strategies and affordable tools.
May 15, 2026
The parent company behind Dunkin', Buffalo Wild Wings, and Arby's has filed for an IPO a move that could reshape how Wall Street views the restaurant sector.
May 15, 2026
Papa Johns has teamed up with Alphabet's Wing for drone delivery of its new sandwich lineup in parts of Charlotte marking the first partnership of its kind between Wing and a national QSR brand.
May 15, 2026
Dirty soda chain Swig is expanding into Colorado through a 10-unit franchise deal, riding a consumer beverage trend that's catching the attention of major QSR players nationwide.
May 15, 2026
A warm, expert-led look at McDonald’s Q1 results, menu makeover, and the refranchise question shaping its growth.
May 14, 2026
A reflective look at Habit Ranch, its immersive desert activation, and what it signals for brand loyalty and mindful, experiential dining.
May 14, 2026
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Explore IHOP's innovative marketing strategies, from in-house initiatives to social media prioritization, culminating in the '20K for Pancake Day' campaign.

IHOP, the iconic diner chain, has been making waves with its bold marketing strategies aimed at enhancing brand relevance and engaging a diverse audience. The company's recent focus on social media and in-house creative functions marks a significant departure from traditional marketing approaches.
Under the leadership of Lenna Yamamichi, IHOP has embraced a social-first mindset, aligning with current market trends dominated by platforms like TikTok. By prioritizing social media and public relations, IHOP aims to connect with audiences on a deeper level beyond demographic boundaries.
IHOP's decision to move towards in-housing creative and social work signifies a strategic shift in taking direct control over marketing duties. By bringing these functions in-house, IHOP can ensure brand consistency and holistic representation across all marketing channels.
The '20K for Pancake Day' campaign, part of IHOP's marketing transformation, aims to set a Guinness World Record while donating to Feeding America. This initiative not only reflects IHOP's commitment to giving back but also signifies a step towards achieving cultural relevance and brand momentum.
Yamamichi's vision for IHOP extends beyond sales growth to rekindling the essence of the diner as a gathering place for families and friends. The National Pancake Day campaign serves as a reminder of the intrinsic value IHOP offers beyond just food, fostering a sense of belonging and community.