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Revolutionizing Restaurant Operations: The Impact of Automation and AI on Phone Orders

Explore how restaurant chains are leveraging automation and AI for phone orders to streamline operations and enhance customer experience. Learn about the technology behind automated phone ordering systems and their benefits.

Updated On Jul. 18, 2024 Published Jul. 18, 2024

Aaron Ishikawa

Aaron Ishikawa

a close up of a hair dryer in the dark

Photo by Mika Baumeister on Unsplash

The Rise of Automation in Phone Orders

In a fast-paced industry like food service, efficiency and accuracy are key to success. Restaurant chains are increasingly turning to automation, including drive-thru voice AI and automated phone ordering systems, to streamline operations. Despite initial hesitation, the adoption rate of automation for phone orders has been on the rise due to its numerous benefits.

https://images.unsplash.com/photo-1677442135703-1787eea5ce01?ixid=M3w2MjYzNjJ8MHwxfHNlYXJjaHw1fHxBSXxlbnwwfDB8fHwxNzIxMjQ0NzI1fDA&ixlib=rb-4.0.3

Photo by Mika Baumeister on Unsplash

Benefits of Automated Phone Ordering Systems

Automated phone ordering systems offer a range of advantages for restaurant businesses. One significant benefit is the ability to free up staff from the time-consuming task of taking phone orders, allowing them to focus on enhancing the in-person dining experience. By automating this process, restaurants can decrease the number of missed calls and ensure that every customer inquiry is promptly addressed.

Enhancing Customer Experience with Voice AI

SoundHound’s automated voice technology, trained on specific restaurant menus like Beef ‘O’ Brady’s, revolutionizes the way customers interact with phone orders. By understanding human speech and natural language, the AI provides a seamless experience for customers. The high accuracy rate of the system ensures that all calls are answered promptly, leading to improved customer satisfaction.

https://images.unsplash.com/photo-1697577418970-95d99b5a55cf?ixid=M3w2MjYzNjJ8MHwxfHNlYXJjaHw2fHxBSXxlbnwwfDB8fHwxNzIxMjQ0NzI1fDA&ixlib=rb-4.0.3

Photo by Mika Baumeister on Unsplash

Information Accessibility and Upselling Opportunities

Beyond just taking orders, automated phone systems can serve as information hubs for customers. They can provide details about the menu, offer information on specials and promotions, and address common inquiries such as allergens in certain foods. Moreover, these systems can consistently upsell by suggesting complementary items or upgrades, resulting in larger order sizes and increased revenue for restaurants.

Omnichannel Ordering and Loyalty Integration

In a move towards omnichannel ordering, restaurants like Beef ‘O’ Brady’s have partnered with tech companies to enhance their systems. Par Technology’s Menu and Punchh systems not only provide mobile and web interfaces for ordering but also offer loyalty programs with gamification features. These integrations create a seamless experience for customers across various platforms and encourage repeat business through rewards and interactive elements.